The Challenges

• This client had no prior experience of organizing events and didn’t have enough information for us to use in our marketing campaigns
• Facebook & Google had banned Crypto advertising right after onboarding this client making it a challenge to still run the ads and get the results
• The major speakers for the conference were not confirmed and we couldn’t use their names in the marketing campaigns
• The client wasn’t accepting Crypto payments to buy a ticket for a crypto conference

The Strategy

• One positive was the ‘Crypto Craze’ which had everyone scrambling to find more information about cryptocurrency and blockchain
• We exploited this craze and focused on giving away valuable information via Facebook traffic campaigns at the top of the funnel, still generating leads on these traffic campaigns
• At the middle of the funnel, we had people signup for the newsletter to get the exclusive, insider information. The CPL was less than $3
• At the bottom of the funnel, we would use Facebook event ads as well as conversion ads to push people to buy tickets and come to the conference for even more exclusive information
• We also partnered up with the industry’s big names to push out our content. We ran a huge affiliate marketing campaign to gain maximum visibility and it also helped sell more VIP, high value, exclusive tickets. Our affiliate network consisted of more than 100 of the top crypto and blockchain sites

The Results

• Against all the odds we were able to sell out the conference 42 days before the actual date using email marketing and retargeting via display ads, YouTube, and Facebook. We sold close to 850 tickets
• The conference was successfully held in Dallas, Texas during the month of February 2018
• As a Marketing Partner, our goal was to get as many butts into seats as possible. With Facebook ads alone, we generated 19,000 leads
• Because of the overwhelming response we received, the organizers arranged another venue and expanded the conference to 1,500+ attendees from the initial 800.

The Problem

A high-profile business expo scheduled in Las Vegas was struggling to generate buzz and registrations. Despite having a top-tier venue, respected speakers, and industry relevance, the organizers lacked an effective digital outreach strategy. Their message wasn’t reaching growth-minded entrepreneurs and B2B professionals in time, resulting in low early sign-ups and concern about turnout.

How We Fixed It

We launched a highly targeted Facebook ad campaign designed to appeal to entrepreneurs, decision-makers, and growth-focused businesses. Our strategy positioned the event not just as another expo—but as an exclusive opportunity to connect, learn, and grow in the heart of Las Vegas.

Our Tactics Included:

• Custom Lead Funnel: A series of ad creatives highlighted key speakers, networking opportunities, and the prestige of the venue.
• Landing Page With a Twist: We directed traffic to a waitlist-style landing page. This approach created a sense of urgency and exclusivity, prompting users to act fast before tickets sold out.
• Full-Funnel Nurture Sequences: We deployed email drip campaigns to warm leads, including speaker spotlights, success stories from past events, and logistical teasers.
• Smart Retargeting: Interested users who hadn’t converted were retargeted with testimonials, behind-the-scenes content, and countdown-based urgency.

The Results

In just six weeks, the campaign exceeded expectations:

• Total Ad Spend: $4,012.20
• Total Leads Generated: 147
• Cost Per Lead: $27.28
• Event Status: The expo hit full capacity 3 weeks early and began fielding interest for future spin-off events in new cities.

Conclusion

By implementing a strategic digital marketing funnel and leveraging exclusivity and urgency, we transformed a struggling event into a sold-out success. The expo not only boosted attendance but also created long-term engagement opportunities for future events across the country.

The Problem

A boutique wedding planner was struggling to capture the hearts—and attention—of newly engaged couples. Despite offering bespoke planning services and stunning event execution, the business wasn't reaching its ideal clientele. Their existing marketing efforts lacked precision and failed to emotionally connect with their target audience, resulting in poor visibility and underwhelming lead generation.

How We Fixed It

To turn things around, we launched a finely tuned digital advertising campaign with a modest budget of $951.63. Our strategy focused on:

• Smart Audience Segmentation: We zeroed in on recently engaged individuals and couples actively exploring wedding planning services.
• Tailored Messaging: We crafted ad copy and creatives that spoke to the dreams, emotions, and stress points of wedding planning.
• Visually Driven Ads: Eye-catching imagery of elegantly planned weddings, mood boards, and testimonials created instant appeal.
• Strategic Ad Placements: Platforms like Instagram and Facebook, where future brides and grooms spend their time, became the centerpiece of our media plan.

The Results

The campaign delivered results that exceeded expectations in a competitive, emotionally driven market:

• Total Reach: 4,236 — significantly increasing visibility among couples in planning mode.
• Overall Click-Through Rate (CTR): 6.75% — a strong indicator of relevance and engagement.
• CTR for Link Clicks: 2.64% — driving valuable traffic to the planner’s consultation landing page.
• Total Leads: 33 highly qualified inquiries from couples actively seeking full-service wedding planning.
• Cost Per Lead: $28.84 — an excellent CPL for a high-value service.